Brand Kit 2026

The official Infofusion visual identity system. Use this portal to apply the logo, colours, typography, and usage rules consistently across product, partner, and institutional touchpoints.

Enterprise-ready assetsDesign guidanceDownloadable files

The Infofusion symbol.

The Infofusion mark represents the intelligent orchestration of information. Its fluid geometry communicates connected systems, controlled automation, and data transformation with clarity rather than ornament.

Colorata

Primary

Canonical expression on institutional dark surfaces.

Positivo

Light Surface

Dark symbol for white paper, light interfaces, and print.

Negativo

Dark Surface

White symbol reserved for high-contrast black applications.

Primary use: Default to the Colorata mark for digital products, presentations, and institutional materials.
Light contexts: Use Positivo only when the surrounding experience is naturally light and the mark must remain crisp.
Dark contexts: Use Negativo for black or near-black applications where the color mark would lose clarity.
Monochrome rule: Reserve monochrome output for true production constraints, never as an aesthetic alternative.

The Infofusion wordmark.

Infofusion combines typographic solidity with visual fluidity. The logotype should always feel deliberate, balanced, and confident whether used in a product header, investor deck, or institutional print asset.

Horizontal lockup

Standard presentation for websites, decks, documents, and interface headers.

Default

Stacked lockup

Reserved for square spaces, covers, and layouts where a compact vertical signature performs better.

Minimum scale

Preserve the mark geometry at small sizes. If the signature starts to lose definition, step up to the next size rather than compressing the artwork.

100%

62%

40%

One system, many lockups.

Use hierarchy intentionally. The primary mark should lead the system, while secondary lockups remain clearly supportive and context-specific.

Recommended usage

Lead with the primary expression.

The Colorata mark carries the strongest brand recognition. It should appear first in presentations, UI overviews, partner materials, and any setting where the audience is meeting Infofusion visually.

Use secondary lockups only when the surface or layout demands it.
Prefer dark institutional greens before resorting to monochrome.
Keep support variants visually quieter in any asset browser or portal.

Horizontal — Dark

Print default

Standard lockup for light interfaces and print-led applications.

Light surfaces · SVG · PNG

Mark — Dark

Monochrome mark for light backgrounds and black-ink output.

Light surfaces · SVG · PNG

Mark — White

High-contrast white symbol for black or very dark applications.

Dark surfaces · SVG · PNG

Inline — Light

Alternate wordmark for dark, editorial layouts.

Dark surfaces · PNG

Inline — Dark

Wordmark for light layouts with tighter horizontal space.

Light surfaces · SVG · PNG

Inline — White

All-white wordmark for black and cinematic dark surfaces.

Dark surfaces · SVG · PNG

Stacked — Dark

Compact format

Compact vertical layout for square placements and denser print formats.

Compact layouts · SVG · PNG

Download the brand assets.

Official logo files packaged for practical use. Each asset includes its intended context so designers, partners, and developers can choose quickly and correctly.

Mark — Colorata

Dark surfaces

Primary mark for product, marketing, and institutional communications.

SVG PNG

Horizontal — Dark

Light surfaces

Standard lockup for light interfaces and print-led applications.

SVG PNG

Mark — Dark

Light surfaces

Monochrome mark for light backgrounds and black-ink output.

SVG PNG

Mark — White

Dark surfaces

High-contrast white symbol for black or very dark applications.

SVG PNG

Inline — Light

Dark surfaces

Alternate wordmark for dark, editorial layouts.

PNG

Inline — Dark

Light surfaces

Wordmark for light layouts with tighter horizontal space.

SVG PNG

Inline — White

Dark surfaces

All-white wordmark for black and cinematic dark surfaces.

SVG PNG

Stacked — Dark

Compact layouts

Compact vertical layout for square placements and denser print formats.

SVG PNG

Full asset bundle

8 logos · SVG + PNG · packaged as a single zip.

The colour system.

The palette is built to balance intelligence and reliability. Greens carry momentum and distinction; neutrals create the controlled enterprise canvas that keeps the system readable.

Primary Accent

Digital Green

Primary

Interactive highlights, confirmations, focused details

C100 M0 Y42 K14

R0 G220 B128

#00dc80

Institutional Core

Green Infofusion

Brand surfaces, key actions, navigation emphasis

C82 M13 Y73 K1

R0 G152 B102

#009866

Foundation

Dark Green

Premium backgrounds, footer surfaces, dark portals

C86 M54 Y63 K70

R21 G46 B43

#152e2b

Light Surface

Dust White

Soft UI fields, restrained backgrounds, system balance

C0 M18 Y7 K10

R218 G227 B229

#dae3e5

Neutral Ink

Graphite

High-contrast support, premium dark applications

C75 M65 Y60 K80

R31 G31 B31

#1f1f1f

The institutional gradient.

The gradient should feel measured and infrastructural rather than decorative. It introduces energy without compromising the restrained character of the system.

Moving from foundation to signal, the institutional gradient expresses controlled momentum across the Infofusion ecosystem. Use it sparingly for hero moments, premium calls to action, and brand-led transitions.

#152e2b · Dark Green

#009866 · Green Infofusion

#00dc80 · Digital Green

One type family.

Montserrat is the single type family for Infofusion communications. Its geometric structure supports enterprise clarity while still carrying enough personality for brand-led surfaces.

Autonomous intelligence for operational teams.

Use for paragraphs, labels, and reading-heavy product documentation.

Montserrat

Regular

Signals stay readable across dense enterprise interfaces.

Use for navigational emphasis, metadata, and short supporting UI.

Montserrat

Medium

Brand systems should feel exact, not decorative.

Use for display moments, section titles, and decision-making hierarchy.

Montserrat

Bold

52-72 px · Bold

Brand systems for serious AI.

Display

Hero titles and premium showcase moments.

28-40 px · Bold

Operational clarity, expressed precisely.

Heading

Section titles and key product narratives.

15-18 px · Regular

Use Montserrat for extended reading, decks, interface copy, and partner-facing documentation.

Body

Primary long-form reading experience.

12-13 px · Medium

Metadata, labels, captions, helper content

Caption

Supportive information with crisp legibility.

Using the logo with care.

Consistent application protects recognition. These rules keep the identity practical and resilient across every digital, print, and partner-facing environment.

Default to the Colorata mark on dark institutional surfaces.
Keep clear space equal to the symbol's height around every lockup.
Use the horizontal layout for websites, decks, and formal communications.
Switch to the stacked layout only when the canvas is compact or square.
Validate contrast before placing the logo over imagery or tonal gradients.
Use monochrome versions only when production constraints require them.

Don't

Do not use monochrome files in digital contexts that support colour.
Do not rotate, stretch, skew, or rebuild the mark in any way.
Do not add outlines, shadows, bevels, or decorative effects.
Do not place the identity on noisy or low-contrast backgrounds.
Do not alter the symbol-to-wordmark relationship or substitute typography.
Do not reduce the logo below its minimum readable size.